Our Story

Maru is a British swimwear and swimming accessories brand that has supported swimmers for more than 30 years. Founded in Nottingham in 1990, every product we make is designed and developed in the UK, with a focus on performance, quality and style.

Built for every swimmer

From learn-to-swim and fitness swimming to club training and competition, we make kit for every stage of a swimmer's journey. Our range covers performance and training swimwear, goggles, training aids, fins and floats.

Serious kit doesn't have to be dull

We've always believed that kit built to perform should help you feel confident too. That's why we design bold colours and prints that brighten up early starts, long sets and dark winter mornings.

Proud of our community

Over the years we've built a community of swimmers, clubs, coaches and families who trust Maru to support their training. Thank you for being part of it.