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About Us

Swimwear is changing. It’s not just about the style. It’s not just about the substance. It’s about the sustainability. At Maru, we do things differently, starting with the way we make our swimwear.

Maru was founded in Nottingham and, over our 30-plus year history, we have grown into a swimwear fashion brand that leads by example. We supply environmentally-friendly competition and training-ready swimwear for swimmers around the globe. Our vibrant designs are built to last, so you always look your best in and out of the pool.

We currently ship to over 20 countries worldwide, helping to create a more sustainable fashion footprint. Swimwear is changing. Are you?

What makes us different?


The regenerated fabrics we use in our designs keeps pollution out of the oceans. It goes a long way to preserve the integrity of delicate ecosystems and keep our fashion footprint small. We handpick our manufacturers to ensure they have optimised the production process, reducing carbon emissions, waste, and preventing pollutants harming the natural environment.


We dive into colour, building the bridge between performance and fashion. The road to becoming a pro isn’t boring, so why should your swimwear be? We’re known for our unique, dynamic, vibrant prints using fluorescents. The foiling on our stunning prints allows our suits to glisten beneath the surface; because life is better with sparkle.


To bring our designs to life, and to give them the edge Maru is known for, we invest in high-tech, innovative fabrics. All our fabrics are quick-drying, UPF50+ with pilling resistance. Our long-lasting Pacer fabric is 100% chlorine-proof - ideal for the regular and competitive swimmers who want their swimsuit to look fresher for longer. We also use LYCRA® XTRA LIFE fabric to create the ultimate fit and comfort.


At the heart of Maru are our swimmers. We design swimwear for all people at all levels - from the learner’s pool to the Olympic one. It’s vital that our swimwear is comfortable as well as beautiful, with no restrictions around the shoulder blades in particular. We test our garments on multiple body shapes to ensure everyone can benefit from the best fit possible for peak performance. Maru swimwear takes you one step closer to your swimming goals.