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About Us

Founded in Nottingham, Maru has been supplying swimmers with fashion-led performance swimwear in vibrant, exciting colours for nearly 30 years.

Our ethos is that long-lasting swimwear made from high quality performance fabrics does not have to be boring and dull – far from it! We relish using fluorescent colours in our dynamic prints and although our official strapline is ‘dive into colour’, which we most certainly strive to do, our unofficial one is ‘life is better with glitter’ which is why we have become known for our creative use of foiling onto our stunning prints.

Swimming is an energetic sport so it is vital that swimwear is comfortable and allows the swimmer to move easily and comfortably with no restriction around the shoulder blades in particular. This is why we test our garments on multiple body shapes to ensure our costumes provide the best fit possible.

It is not only the fit of our swimwear that we are passionate about but our fabrics too. All of the fabrics we use are UPF50+ and possess highly technical qualities such as quick drying properties and pilling resistance. Our long-lasting Pacer fabric is 100% chlorine proof making it ideal for the regular or competitive swimmer whilst our 100% chlorine resistant fabrics contain Xtra Life Lycra for the ultimate in fit and comfort.

We are proud of our British heritage, every swimsuit is designed and developed here in our UK facility plus all our fabrics are printed in the the UK.

Every day we are inspired to create the best possible swimwear we can so that we can inspire you to achieve your swimming goals.

Maru – British design using British printed fabric