About Us

Our Heritage – A Truly British Swim Brand

Maru is a British swimwear and swimming accessories brand that has been supporting swimmers around the world for more than 30 years. Founded in Nottingham in 1990, every Maru product is designed and developed in the UK with a focus on performance, quality and style.

From learn-to-swim and fitness swimming to club training and competition, we create products that help swimmers of all ages and abilities enjoy their time in the water and achieve their goals.

Designed for Every Swimmer

Our collection includes performance swimwear, training swimwear, goggles, training aids, fins, floats and swimming accessories. Every product is developed with swimmers in mind, combining practical performance features with distinctive British design.

Whether you're taking your first strokes, training for your next event or simply swimming for fitness, Maru is designed to support you every step of the way.

Passionate About Swimming

Swimming is at the heart of everything we do. We believe great products should perform reliably, last well and help swimmers feel confident in the water.

Our commitment to innovation, quality materials and thoughtful design has helped establish Maru as a trusted name in swimming for more than three decades.

Proud of Our Community

Over the years, we've built a global community of swimmers, clubs, coaches and families who share our passion for the sport. We're proud to be part of their swimming journeys and look forward to supporting many more in the years ahead.

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